

They often include stickers or face filters-which you can’t use in an Instagram post.īecause Instagram stories are more temporary, they’re typically more casual. Instagram Stories are in the vertical video or photo format rather than square. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted. Instagram Stories are more fleeting and fun. As a result, for major brands or accounts, Instagram posts are highly curated. They need to reflect your brand image and values and reflect the level of quality content that your followers expect. It also means that you should look into best practices when creating your post – here’s a pretty great Instagram post guide. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time.

Instagram posts typically feature several hashtags. Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram posts are the bulk of Instagram content. Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options. The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours, while Instagram Posts are permanent and appear on a user’s profile.

