The iconic toys earned a spot in the The Strong’s National Toy Hall of Fame, in recognition of their longevity and the creative play they inspire. ICHEG enjoys a close connection to LEGO bricks.
Most recently, the company released The LEGO Movie Videogame, an action-adventure game based on the 2014 LEGO movie. LEGO also continues to produce games based on its own brand, including the Bionicle and Ninjago sets. LEGO video games now take place in the iconic worlds of Star Wars, Batman, Indiana Jones, Pirates of the Caribbean, The Lord of the Rings, and many more. The game’s popularity led to LEGO relationships with many other franchises. Published in conjunction with the feature film Harry Potter and the Sorcerer’s Stone, the game provides players with a chance to create their own Harry Potter-themed minifigures, drive the Hogwarts Express, fly on a broomstick, cast spells, and roam favorite Hogwarts haunts like Professor Snape’s potions lab. In 2001, LEGO teamed-up with the Harry Potter franchise to produce LEGO Creator: Harry Potter, a construction and management simulation. Racing-themed LEGO games also became popular with LEGO Racers and LEGO Stunt Rally, published in 19 respectively. Players manipulated a pile of virtual bricks to construct anything they wished. In 1998, LEGO found inspiration in its origins and introduced LEGO Creator. Its second game, LEGO Chess, allowed players to simulate the traditional strategy game using LEGO minifigures dressed in either Wild West or pirate-themed attire. The game’s critical acclaim persuaded LEGO executives to authorize the release of more brick-centric games, and the franchise grew rapidly.Įarly LEGO virtual games used the company’s existing intellectual property. This non-linear action-adventure game allows players to explore and customize their island, as well as build vehicles and carry out missions such as delivering pizza. LEGO Island became the first of many LEGO-themed electronic games. In 1997, electronic game developer and publisher Mindscape introduced the construction toy to virtual play with LEGO Island. In 1949, the company produced a set of red and white interlocking plastic bricks entitled “Automatic Building Blocks.” For decades, LEGO sets have provided children and adults with hours of creative play. When Danish carpenter Ole Christiansen sensed a demand for inexpensive, quality playthings in the 1930s, he crafted wooden blocks and other toys and soon founded LEGO.
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